If you’re looking for the best lead generation themes for WordPress, look no further. In this article, we’ll explore some of the best themes available for your WordPress and WooCommerce websites.
Each of these has been designed with lead generation in mind, so they’re perfect for businesses that are looking to bring in more leads.
Here’s what we cover in this article:
But before we start, let’s take a quick look at what lead generation is all about.
Lead generation is the process of attracting and converting prospects into customers.
The goal of lead generation is to create a lead magnet that attracts as many website visitors as possible.
This helps your visitors remember your brand, helps you nurture them with the end goal of converting them into customers.
Think of it this way…
You visit an online store through a Google search for the first time and the products are exactly what you were looking for!
Awesome, you’re all excited to make the purchase.
But wait, you don’t know if the store offers quality products, if there’s a return/refund, and if the store is even legit.
That’s a dilemma every first-time customer goes through.
So to capture them at this moment, you need something that’s “low investment” – such as an email!
Offering a freebie or a discount code in exchange for their email will help your prospects invest in your store without the risk of losing money or wasting their time.
If you visit an online store for the first time, you are unlikely to purchase because you don’t trust this store yet. You can always switch to another store you trust more, like Amazon.
This is a dilemma every first-time customer goes through. They’re interested in your products but don’t trust you enough yet.
At this point, if you offer a freebie in exchange for their email, you get them to invest in your brand, without any risk.
That’s the power of lead generation. Once you have their email, they’re a personal contact and you can nurture them with regular emails and bring them closer to making a purchase.
There are a few important factors you need to consider when choosing a lead generation theme.
A slow-loading website will discourage potential customers from staying on your page, and it will also hurt your ranking in search engines.
Adding a 1-second delay to the load time will reduce the conversions to 1.5% which is a 30% drop!
You need a theme that works well with page builders like Elementor, Beaver builder, and WPBakery Page Builder.
This may include being able to hide the navigation bar for certain pages, removing the sidebar for your landing pages, having a custom header for lead generation or optin pages, and many other features that work to reduce distraction.
The themes below offer features that help the theme get out of your way while designing your landing pages.
Many form builders, page builders, optin plugins, and other conversion-focused plugins add new features to your existing theme.
But if the theme is not designed for these changes, it will look ugly and make the plugins look out of place too.
You need to experiment with themes that not only are customizable but also compatible with the plugins you use.
Let’s explore the best lead generation themes that you can experiment with!
This list is a mix of themes with free variants and paid themes. But these are all worth a shot if you’re working on scaling your store up!
The Astra theme base requires no more than 50kb while most other themes require an average of 300kb. So new additions to this theme will ensure that you still have lightweight pages that load quickly!
Astra is a powerful and flexible WordPress theme that is perfect for businesses of all sizes.
The theme includes a built-in drag-and-drop page builder, making it easy to create custom pages without having to learn to code. Astra is also fully compatible with popular form builders such as Gravity Forms and WPForms.
There are a lot of customizable options with the Avada WordPress theme that can help you better promote your lead generation efforts.
For example, the theme’s built-in slider allows you to showcase your best lead generation content in an eye-catching way.
Additionally, the theme’s powerful grid system lets you create custom layouts for your lead gen pages and posts, making them more visually appealing to potential customers.
And finally, the Avada theme is fully responsive, so it will look great no matter what device or screen size it’s being viewed on.
So if you’re looking for a WordPress theme that can help you increase lead generation, be sure to check out Avada.
The Essentials Theme has all the features that you need to capture leads and increase sales. It comes with a drag-and-drop builder, an optin form builder, and a variety of templates. You can also create custom forms and add them to your website.
The theme also includes powerful marketing tools such as popups, slide-ins, cookies, and exit intent technology. These tools help you capture leads and convert them into customers. You can also track conversions and see how well your lead generation efforts are working.
LeadEngine is a powerful WordPress theme designed specifically for lead generation. It is easy to use and set up and has all the features you need to start collecting leads from your website.
The theme includes powerful lead capture forms, customizable email notifications, and Google Analytics integration. It is also fully responsive, so it looks great on any device.
LeadEngine is perfect for businesses that want to increase their customer base through lead generation.
Think of GeneratePress as a framework for your website and landing page building needs. It is fully compatible with a majority of the page builders that you can use to design landing pages and optin pages for your business.
Use GeneratePress if you want a theme that focuses on being lightweight over anything else.
GetLeads is yet another landing page and lead generation WordPress theme that focuses on helping you get more leads.
This theme is single and multi-page ready works along with Elementor to customize pages by easily dragging and dropping elements.
You can also build the header and footer of this theme as it allows you to remove the defaults and use what you build with Elementor.
Landkit is a complete UI Kit that helps you design high-converting landing pages. It’s designed with developers and designers in mind. It offers them advanced customization features that are unavailable in most themes.
If you are a bootstrap developer, you can easily customize the website with the help of Sass variables, use the live reload to make edits, and see them in real-time for rapid development.
It also offers detailed documentation that can serve you well when extending the features of this theme.
LeadX is a powerful lead generation WordPress theme that comes with a built-in landing page builder.
This theme features a visual composer that lets you create landing pages using simple drag and drop components that are premade and fully customizable.
Neve is a mobile-first lead generation WordPress theme that works perfectly well with popular page-builders like Elementor, Beaver Builder, and many more!
This allows you to design landing pages and lead generation pages that are completely customizable and distraction-free to get the highest conversion possible.
It also includes several customizable templates that allow you to quickly create lead generation and optin pages for your WordPress website. Pair that with complete modularity of individual sections and you get a theme where you choose exactly what element should be visible and which one should be hidden.
This helps you design landing pages that are not unique but also distraction-free and convert well!
A lead generation theme is designed to help you capture leads. This could be through optimizing the theme so it works well with opt-in forms, lead magnets, or other marketing plugins.
A standard WordPress theme isn’t necessarily built for this purpose.
Additionally, many lead generation themes include features like countdown timers and animated graphics that can help grab the attention of your visitors and convert them into leads using FOMO or urgency.
WordPress lead generation themes are often more customizable than standard WordPress themes, making it simpler to design your pages and help you stand out from the competition.
If you’re looking for ways to increase the number of customers you generate through your website, consider using a lead generation theme. It may just be the difference you need to take your business to the next level.
Now let’s talk about lead generation. Lead generation is a numbers game.
With a 1% conversion rate and 1000 visitors a month, you’re converting 10 people into paying customers.
Once you scale your monthly traffic to 10000, the same conversion rate will yield you 100 customers a month!
Here are some more reasons why you should put in more time and effort into lead generation at least while you have a small website.
A lot of visitors who read your informative content may not know that you also sell products. And that’s where grabbing the attention with a lead magnet helps.
You make them aware that you also offer the solutions for the problem they came looking for.
It builds brand awareness: Generating leads also helps in building brand awareness. As more and more people become aware of your product or service, it becomes easier to convert them into customers.
When people know what they are looking for, they are more likely to buy from you than a competitor whose product or service they are not familiar with.
It improves customer retention rates: Focusing on lead generation also helps improve customer retention rates.
Once customers have been acquired through lead generation efforts, it is easier to keep them happy and retain them as customers by providing excellent customer service.
Happy customers are more likely to refer your business to their friends and family, leading to even more leads.
It lowers marketing costs: Generating leads also helps lower marketing costs. This is because you are targeting potential customers who are already interested in what you have to offer.
You don’t need to spend money on advertising or other forms of marketing that may not be effective. Instead, you can focus on lead nurturing and converting these leads into paying customers.
By focusing on lead generation, you increase the chances of increasing the number of customers for your business. It is a cost-effective way to reach out to new potential customers and keep them happy.
Lead generation is more of an art than science. While you work towards mastering the art of conversion, you can follow these basic strategies to get more leads.
The three most common methods are search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.
SEO is one of the most effective methods of lead generation because it allows you to target potential customers who are already interested in what you have to offer.
In addition, SEO also helps build brand awareness and credibility, which can help increase the number of customers over time.
PPC is a very efficient way to generate leads because you only pay when someone clicks on your ad.
This means you can target potential customers who are already interested in what you have to offer and you don’t have to wait for them to find your website organically.
PPC also allows you to test different keywords and ads and analyze the results. This can help you find the most effective keywords and messaging for maximum conversion.
Content marketing is a great way to generate leads because it allows you to reach potential customers who are not yet familiar with your business.
By creating and publishing valuable content, such as blog posts, ebooks, infographics, and white papers, you can attract leads and convert them into customers.
In addition, content marketing also helps build brand awareness, authority, and credibility, which can help increase the number of conversions over time.
CartFlows helps you create beautiful and effective funnels and optin pages for WordPress and WooCommerce websites.
The plugin helps you build your email lists irrespective of the lead magnet you use – online courses, eBooks, gated case studies, free consultation calls, or something else entirely.
Some noteworthy features of CartFlows:
While the manual way works fine, using a dedicated sales funnel and landing page plugin like CartFlows can reduce your working time from hours to minutes!
These are some of the best lead generation themes for WordPress. They come with a built-in landing page builder, and they integrate with all the major email marketing platforms.
They also include several customizable templates that allow you to quickly create high-quality lead generation pages.
So if you’re looking for a theme that will help you increase your conversion rate, these are the themes for you.
We also shared some insights into why lead generation is so important and 3 effective ways to help generate the traffic you can convert into leads.
Go ahead and explore these themes and let us know which one you like best!