Are you wondering how to properly use a focus keyphrase in WordPress to improve SEO?
The focus keyphrase is the primary topic of a specific piece of content. It is the phrase or keyword that you believe users will type in search engines to find that particular information.
In this article, we’ll show you how to properly use focus keyphrase in WordPress to improve your content and boost SEO rankings.
Focus Keyphrase is the keyword you want to rank for in search engines.
For instance, if you were writing an article about the best coffee shops in New York City, then your focus keyphrase could be ‘best coffee shops in New York City’.
You can also use variations of the keyphrase. For example, ‘coffee shops in NYC’ could be a good alternative to rank for.
All of the top WordPress SEO plugins can help you set a focus keyphrase when writing a post or page.
With that said, the basic concept is the same, and the tutorial would work for any other SEO plugin that supports the focus keyphrase feature.
One of the advantages of using All in One SEO for WordPress is that it supports multiple focus keyphrases.
Plus, you also get a free Semrush integration that helps you unlock additional keyword ideas to make your content more comprehensive.
Upon activation, the plugin will launch the setup wizard that will help you set up the plugin.
After the setup, you can add a new blog post or page, or edit an existing one.
On the post edit screen, scroll down to the AIOSEO Settings section. From here, you’ll find the option to set a focus keyphrase for that particular post or page.
Simply enter your focus keyphrase and click on the Add Focus Keyphrase button.
As soon as you set a focus keyphrase, All in One SEO will analyze your content for that particular keyphrase and will show you a score.
All in One SEO shows a score after you set your focus keyword with practical tips to improve your content for that particular keyphrase.
Following all the recommendations will give your focus keyphrase the perfect score.
Let’s break down these recommendations so that you have them in mind when writing your content.
1. Focus Keyphrase in SEO Title
The plugin recommends adding your primary focus keyphrase in the SEO title.
By default, All in One SEO uses your post title in the SEO title. That means that if you used focus keyword in the post title, then the SEO title will automatically include that.
You can also choose to have a custom SEO title and manually edit it in the AIOSEO settings for that particular post.
2. Focus Keyphrase in Meta Description
Meta description is the short SEO description for that particular content. By default, the plugin will pick it up from the post excerpt.
However, we recommend manually writing a meta description of no more than 160 characters for best results. This way you can creatively use your focus keyphrase in the meta description.
3. Focus Keyphrase Length
All in One SEO recommends using a focus keyphrase no more than four words. However, you can use a longer focus keyphrase if you feel that you would be able to use it properly in your content.
4. Focus Keyphrase in URL
This URL is usually automatically generated from your post title. If you have used your focus keyphrase in your post title, then it will also be included in the URL.
However, you can also manually edit the URL under the Permalink section in Post settings column.
5. Focus Keyphrase in Introduction
Adding your focus keyword in the introduction section of your article is highly recommended for SEO purposes.
The intro section is the first sentence or paragraph of your article. If possible, try to use the focus keyword as early as possible.
6. Focus Keyphrase in Subheadings
Subheadings are essential in making your content more readable. That’s why search engines consider them important.
Using your focus keyphrase in a subheading adds more weight to it.
7. Focus Keyphrase in Image Alt Attributes
The alt attribute is a meta tag that describes an image for visually impaired users, machine readers, and search engines.
Make sure that you use your focus keyword at least once in the alt attribute for all images inside your article.
Using all the above mentioned tips for your primary focus keyword will give you a perfect focus keyphrase score.
Search engines usually will look for more complete sources to show in search results, to make sure searchers get the information they’re searching for. That’s why longer blog posts often tend to rank better.
You can make your content more complete by trying to cover all the necessary information and keyphrase variations that a user may be looking for.
For instance, users looking for best coffee shops in NYC may also be looking for famous coffee shops in Brooklyn.
All in One SEO for WordPress allows you to optimize your content for multiple focus keyphrases.
After you have optimized your content for the primary keyphrase, you can add more keywords under ‘Additional Keyphrases’.
All in One SEO for WordPress will show a score for each additional keyphrase that you add.
It will also show more recommendations for each keyphrase.
Now, it is important to understand that sometimes you may not be able to include a secondary keyphrase in meta description, intro, or post title.
Don’t sacrifice user experience for SEO and only apply these suggestions if you can do that without affecting readability and user experience.
However, it is not necessary to use guess work when you can get actual data.
Simply click on the Get Additional Keyphrases button under AIOSEO settings when writing a post.
This will launch a popup wizard where you can either login to your Semrush account or sign up for a new free Semrush account.
After that, you’ll be asked to give AIOSEO permission to connect to your Semrush account.
Click on the Approve button to continue.
Once your site is connected to your Semrush account, the plugin will close the popup and fetch the additional keyword ideas.
You’ll see a list of keyphrases with volume and trend graph. Ideally, you would want to include keyphrases with more search volume and a growing trend.
Simply click on the ‘Add Keyphrase’ button to select a keyphrase and All in One SEO will show a keyphrase score right away.
Tip: It is important that you need to write for humans first. Avoid changing your content unnecessarily just to stuff additional keyphrases.