Are you building a WordPress website? Looking for the best WordPress theme to match your brand identity? Want to select THE perfect design from all the popular WordPress themes on the market?
In addition to making your website aesthetically impressive, the right WordPress theme can help your site load fast, rank higher on search engines, look perfect on mobile devices, and more.
Selecting the perfect theme can be overwhelming. The good news is that we’ve made it simple. We’ve scoured through all the popular WordPress themes and listed what we consider the best.
While some WordPress themes are multipurpose and can be used for just about any niche, some are best suited for a particular industry.
Which is the best WordPress theme? Dive in and see for yourself!
While we will get into the details of each theme, here’s a quick overview of the 5 best WordPress themes out of the 43 we’ll cover in this post.
Astra is the best WordPress theme around, and we aren’t the only ones saying that. The Astra theme has 1.8 million+ active installs, recently crossed 7 million downloads, and is rated five stars based on 5,678+ genuine user reviews.
Astra is a lightweight theme that loads in under half a second. It’s built for speed, fully optimized for performance, and can be customized to look exactly how you want. And best of all, you can do all this without writing a single line of code!
Astra is free to use with a premium version starting at $49 per year.
It’s natural to be biased towards the Astra theme, considering we built it. But it is the best free WordPress theme with many features and fantastic website demo templates to get you started immediately.
Whether you are an independent blogger, freelancer, store owner, or running just about any business, you can always depend on the Astra WordPress theme.
With Hello’s blank canvas, you can build your website precisely how you want. Prefer using templates? The Elementor library has you covered there as well. With hundreds of templates and page blocks, the possibilities are endless when you use Hello.
Hello is free to use.
Hello is an Elementor theme. If you’re a loyal user of the page builder, the theme integrates well with Elementor and eliminates any friction while building your site. The minimal Hello theme may not be best if you want to get creative with your website designs.
OceanWP is free with a premium version starting at $35 per year.
OceanWP is a lightweight and highly extendable WordPress theme that makes it easy to create just about any kind of website in just one click, be it a blog, business website, or even a WooCommerce store.
Neve is SEO optimized, resulting in higher rankings in Google search results. While most themes are responsive and mobile-friendly, Neve is designed to be genuinely mobile-first. A fully AMP optimized and responsive theme ensures your website loads in seconds and looks perfect on any device.
Neve has a free and paid version starting at $69 per year.
Neve prioritizes mobile performance. If you expect a substantial share of website traffic from mobile devices, consider going in for the Neve theme. It offers tremendous value in both its free and paid versions.
Kadence WP is a feature-rich free WordPress theme that’ll help you build more innovative websites effortlessly. The theme loads fast, is easy to use, and offers several customization options.
Kadence WP has a free and a paid version that starts at $59 per year.
Kadence WP is beginner-friendly and ideal for users who wouldn’t require a vast selection of demo options. It is a lightweight theme that helps load your site quickly and offers more customization and design features.
GeneratePress is a freemium WordPress theme that can be used for just about any niche. The theme is lightweight and built for speed and performance. With GeneratePress, you have everything a website needs to enhance user experience and search engine rankings.
GeneratePress has a free and premium version.
GeneratePress is fast, user-friendly, and offers both free and premium versions. Whether you are a WordPress beginner or an experienced professional, GeneratePress helps you build amazing websites in no time.
The Avada theme is a popular premium WordPress theme with a frontend live visual editor and a backend builder. The custom drag-and-drop builder and an impressive number of website templates make it easy to build your WordPress website for diverse business niches visually.
The Avada theme costs $60 for a single site license.
Avada is an excellent theme for seasoned WordPress users. The theme is resource-heavy because it comes with several premium plugins. If you’re a beginner looking for an easy theme to use, Avada may not be the best bet.
Divi is another premium product that’s more than just a theme. It comes with a drag and drop Divi builder that lets you create professional websites without writing any code. Not to mention, you have several predesigned layouts and templates to kickstart your online journey quickly.
Divi automatically removes any resource that isn’t required. This ensures your website loads fast, enhances user experience, and eventually scores well by search engines. The layouts are also 100% responsive, ensuring your pages look great across devices.
Divi comes bundled with other great themes and plugins. The bundle costs $89 per year or a one-time fee of $249.
Design professionals or newbies will love working with Divi. The theme offers limitless customization and drag and drop functionality. All of which allow you to create spectacular websites with surprising ease.
Sydney is a freemium WordPress theme that makes it simple to create stunning websites. With Sydney, you can create websites that load fast and are easy to customize. Use full-width sliders and static and video headers to capture your website visitor’s attention.
Sydney is free and has a pro version that starts at $69 per year.
Sydney is a popular WordPress theme that comes with a lot of features. Sydney is a theme to consider if you’re looking for a clean and beginner-friendly theme packed with templates to help you get started quickly.
Ultra is a multipurpose WordPress theme suitable for just about any niche. The super-flexible theme comes with several elegant and ready-to-use website templates.
Prefer using the Gutenberg block editor? Ultra has you covered! Coupled with a powerful drag and drop builder, you can control your website content without writing any code.
The fully responsive theme offers unlimited layout options, custom widgets, multiple sidebars, unlimited colors, social media integration, and more.
The Ultra theme can be purchased for $59 per year for a single site license.
Ultra is a flexible and powerful theme that looks great across all devices. While there is a slight learning curve in setting up the theme, Ultra is a popular multipurpose theme that can be used to build any website.
Looking for a single page theme? You know, one where all the website content is on a single page? If so, Hestia is tailor-made for you. One page themes work particularly well when you want your best content to get all the traffic upfront. Whether it’s promoting a product or service, single page themes can help boost user engagement.
Hestia is available for free with a pro version that starts at $69 per year.
Hestia is a good fit for websites that want to focus on only one page.
Zakra is a freemium multipurpose WordPress theme with professionally designed and one-click installable starter templates. The theme offers complete flexibility to customize every element of the website.
The SEO-friendly theme is optimized for Accelerated Mobile Page (AMP), improving the site’s performance on mobile devices. Zakra is translation-ready and integrates seamlessly with other popular plugins.
Zakra has a free version as well as a premium version that starts at $69.
Here’s a theme that’s meant purely for online businesses. Storefront is an intuitive and free WordPress theme deeply integrated with WooCommerce. Using Storefront, you can launch your online store quickly and easily.
Considering the theme is developed by the WooCommerce core team, be assured that the integration between the theme and various WooCommerce extensions is airtight.
Storefront offers a clean and highly flexible theme that can be fully customized to suit any store requirements.
WooCommerce Storefront is free to use.
If you are looking at building an online store, Storefront is arguably the best theme. It comes from the core WooCommerce team and integrates well with your WordPress site.
Betheme is a multipurpose WordPress theme that’s used on over 250,000 websites. With an impressive 650+ pre-built website templates, you can build a website for just about any niche. An integrated BeBuilder allows you to customize your theme and content the way you want.
BeTheme is available on ThemeForest for $59.
BeTheme is a popular WordPress theme available on ThemeForest. With 650+ pre-built website templates that you can easily install, you are sure to have an option that works for you.
Simple is a free and highly flexible WordPress theme that is exactly what the name suggests. A clean and straightforward design that instantly boosts your site’s appearance, Simple is one of those themes that lets the images do the talking.
Simple is fully responsive, and is designed to look great across any device. The built-in builder included in the Simple theme lets you customize the pages using a drag and drop interface. Customize the headers, add unique page title headers, and more.
Simple is a free theme. A developer version comes with premium support and additional source files, costing $69.
Simple is one of those specific themes that works particularly well if all you want is to promote your product images and photo shoots. Want to add a Shopify Buy Button on your WordPress site? Simple has you covered.
Botiga is a free WordPress theme ideally suited to building an online store. The deep WooCommerce integrations that Botiga comes with allow you to get up and running with an online store quickly. Showcase your products efficiently with a clean and minimal design.
Botiga offers several customization options. Customize the typography, colors, header and footer, single posts, blog archives, and more. If you run a WooCommerce store, you can even customize the product catalog, single products, cart layout and checkout pages.
Botiga is a free theme with a pro version that comes in at $69 per year.
Botiga is a simple and clean WordPress theme tailor-made for online store owners. While the free theme works just fine, the pro version offers advanced WooCommerce features to take the overall user experience a notch higher.
You’ve probably heard of GoDaddy. They are a very popular domain and web hosting service provider. They also build WordPress themes compatible with the default block editor, Gutenberg. One such innovative and popular WordPress theme is Go.
Go is a free theme.
Go is a beginner-friendly theme ideal to help you start building a website. Go may not be the right choice if you are looking for a theme that offers you more design flexibility though.
Airi is a freemium multipurpose WordPress theme developed by the same team behind the Sydney and Botiga themes. The layouts have been well-structured, making creating your website content pages super easy. Airi is flexible, lightweight, and can be used to build any business website.
Airi is available for free. However, if you want to exploit the theme’s full potential, you’ll need the pro version which costs $59 per year.
Airi is a popular multipurpose WordPress theme used on websites in just about any niche, whether you are a freelancer or an agency. Coupled with the Elementor integration, creating websites from scratch is super easy.
Are you a travel blogger? Or maybe even a fashion, lifestyle, or food blogger? Want to showcase your photography skills? If so, Ashe is a modern responsive theme that you could consider. The minimal yet elegantly designed theme allows you to showcase your best photos and work on the homepage.
Ashe is free to download. For additional features and demo templates, buy Ashe Pro for a one-time cost of $29.99 for a single site.
Ashe is a beginner-friendly free WordPress theme tailor-made to build a personal website or blog.
Use custom content blocks to include an about section, image galleries, contact forms, latest blog posts, member profiles, and much more effortlessly.
OnePress is available for free.
OnePress is a simple one-page WordPress theme for those looking at launching an online business with the bare essentials.
Store Lite, as the name suggests, is a WordPress theme ideal for building an online store. The responsive theme is minimalistic in design yet has the elements to create a fantastic shopping experience. The flexible theme can be customized to suit your store requirements. Tweak it just the way you want without writing any code.
Store Lite is well integrated with WooCommerce and offers features such as full-width sliders and banners to showcase your latest products, highly customizable widgets, a drag-and-drop builder, optimization tools, and a lot more.
Store Lite is available for free. For more customization options, controls, layout options, and features, buy the pro version at $59.
Store Lite is an easy-to-use WordPress theme ideal for building an online store. However, a lot more customization options are available in the pro version.
Want a theme that looks and feels like a MacOS? iTheme2 not only gives you the Mac feel but is also an ideal WordPress theme for technology-related blogs. The theme is responsive and displays content across all mobile and desktops. For bloggers who love the Mac look, iTtheme2 is just right.
iTheme2 has several great features, such as a customizable header slider, header and footer widget areas, social media widgets and multiple-level dropdown menus. The theme customizer panel allows you to edit the website fonts, colors, and more. Depending on your preferences, you can also shift between two skins, gray and black.
iTheme2 has a free version as well as a premium version at $69.
If you are a tech blogger who loves the MacOS look and feel, you’ll surely want to use iTheme2. Want more website templates? iTheme2 may not be the right choice.
Spencer is a premium WordPress theme ideal for businesses and bloggers. The mobile-optimized theme offers the best user experience for your website and store visitors. The fully WooCommerce-ready theme allows you to launch an online store and sell anything.
Spencer costs $49 per year and can be used on unlimited websites.
Spencer is a multipurpose theme used for just about any niche. You can even build an online store using the theme. However, Spencer may not be the right choice if you are looking for numerous website templates.
Whether you are a food, fashion, travel, or any type of blogger, Indigo gives your visitors the best user experience. The theme comes with several website templates you can install easily with a single click. Drag and drop modules to create a layout just the way you want.
Indigo costs $59 per year.
Indigo is a user-friendly theme that makes it easy to launch a stunning website in no time. Easily integrate contact forms, Google Maps and social sharing, even if you’re a beginner.
Want a single-page WordPress theme? How about having some cool parallax effects too? That’s what you get with the Parallax WordPress theme. Let website visitors scroll through your work and services on a single page while stunning them with some impressive parallax effects and fly-in elements.
The theme offers custom layout options. The responsive and retina-ready theme has impressive layout combinations, portfolio sections, animated progress bars, social media integration, and more. Additionally, you have several pre-designed page layouts and header/footer options to choose from to launch your website in minutes.
Parallax costs $59 and can be used on unlimited websites.
Parallax is your theme if you want to showcase your product or service on a single page website along with some cool background effects.
Want a magazine-style WordPress theme? Felt is just the theme for you. A beautiful-looking theme, Felt is for those who’d like to impress their audience. Easily customize your home page with a bunch of widgets. Use a carousel and slideshow widget hero to drive website visitors to the most desired content on your site.
The responsive layout has several options to edit spacing, borders, buttons, and content. Use the built-in Style Manager to edit your website’s colors from the WordPress customizer. Felt also works seamlessly with WooCommerce, allowing you to create your online store and sell anything in minutes.
Felt costs $75 per year or a one-time cost of $95 for a single site license.
If you are building a magazine-style website to impress your visitors, Felt is a popular WordPress theme to consider.
Pro is a premium WordPress theme that gives you an app-like design experience while building websites using WordPress. The theme can be used to build websites in just about any niche. A powerful built-in builder allows you to customize your site’s header and footer effortlessly.
Pro comes with Global Blocks. So the next time you want to update a button or section, simply edit the blocks and have the changes reflect across your site instantaneously. Use can also save the layout as a template for future use.
Want to create a fantastic shopping experience for your users? Pro has you covered with a massive element library and demo shop templates to get you up and running quickly.
Pro theme costs $59 per year for a single site license.
Pro is a multipurpose WordPress theme that makes your website look good. Coupled with an impressive builder, you can build websites from scratch without writing a single line of code.
Enfold is a user-friendly WordPress theme that’s easy to set up and comes with several multipurpose layouts to help you build a website quickly. The theme has several impressive features, including a drag and drop editor, responsive and retina-ready layout, a one-click demo setup, outstanding customer support, and more.
Creative stunning websites with engaging effects with Enfold’s advanced element positioning, animation, slideshows, and background parallax effects. The fully optimized theme is seamlessly integrated with WooCommerce enabling you to set up and launch a full-fledged online store effortlessly.
Enfold costs $59 for a single site license.
Enfold is a beginner-friendly theme with various templates to build a website just the way you want. With a vast knowledge base and video tutorials, using Enfold is as easy as it gets.
Grind is a fully responsive and free WordPress theme that’s perfect for personal and business websites. Grind is fully responsive and ensures your website looks great across all platforms. The theme is packed with features and is fully customizable.
Promote your most engaging content, product, or service with an attention-grabbing slider that’s built-in to the theme. You also have a landing page template that lets you create squeeze or sales pages. All of which can be set up within the WordPress page editor.
Grind is free to use.
Grind is a simple, multipurpose WordPress theme that can be downloaded for free. If you’re looking for a theme to help you get started right away, Grind is an option to consider.
Flatsome is a very popular WordPress theme perfect for building a WooCommerce store. The theme has the tools you need to create unique websites that load fast and enhance the user experience.
With a live theme option and drag and drop builder, you can customize almost any element on your website. Additionally, the theme offers you complete control over typography, supports lazy loading, and helps you make more stylish websites and more advanced features.
Flatsome costs $59 for a single site license.
Flatsome is the perfect WordPress theme for online stores. It packs several features, templates, and page elements to display your website content.
The Newspaper theme costs $59 for a single site license.
Newspaper is the perfect theme for online publications. A clean theme that ensures your content is well laid out and doesn’t distract your site’s audience.
Deep is a free multipurpose WordPress theme with dozens of professionally designed website templates suitable for any business. The fully customizable theme includes features such as a one-click demo importer, live view editor, content slider, Instagram feeds and layout options.
Deep comes with 27 most popular and premium plugins, such as Slider Revolution, WPBakery page builders, The Grid, Element Pack for Elementor, Ninja Popups, and much more.
Deep is available for free. There is a premium version too that costs $59.
Deep is a multipurpose WordPress theme with everything you need to build a fantastic website. The beginner-friendly theme offers a lot and helps you get started quickly.
The theme is well integrated with several free and popular plugins, such as Elementor, WooCommerce, WPForms, and others. North Shore is a child theme of yet another free theme, CityLogic. So, to get North Shore working fine, you’ll need to download and install both.
North Shore is free to use.
North Shore is a free WordPress theme that can be easily set up. It offers features that should be fine for just about any website.
Colibri WP is more than just a theme. It takes the WordPress customizer to the next level allowing you to customize every aspect of your website. Customize headers, footers, menus, content, individual styling, and more from the WordPress interface.
In addition to the complete flexibility that Colibri offers, the theme comes with 150+ content blocks, 90+ professionally designed website templates, 40+ drag and drop elements, and many more impressive features.
Colibri costs $79 for a single site license.
Colibri is a feature-rich WordPress theme that offers a lot of features to build some stunning websites. You’ll need to purchase various licenses or upgrade to the agency plan if you want to use Colibri on multiple sites though.
As the name suggests, Feminine Style is a feminine WordPress theme best suited for professional female bloggers. The free theme uses soft colors and attractive designs that work well for fashion, travel, food, beauty, lifestyle, or any blog.
The SEO-friendly theme incorporates schema that helps search engines understand your content better. Feminine Style offers you several customization options and tools to monetize your WordPress site. Sell your merchandise quickly with the seamless WooCommerce integration.
Feminine Style is available for free. The premium version costs $59.
Feminine Style is ideal for professional female bloggers who run a food, lifestyle, travel, fashion, parenting, health, or even a self-improvement blog. With the number of features the theme provides, you can develop a unique-looking website quickly and easily.
Blocksy is a fast and innovative, fully customizable WordPress theme. From online stores and educational sites to personal blogs and corporate websites, Blocksy suits just about any niche. With Blocksy, you can visually build your website from scratch in a matter of minutes. All this without any coding skills.
Blocksy makes it super easy for anyone to launch an online store and sell anything with the theme’s deep WooCommerce integration. Customize the theme fully by using popular page builders, such as Elementor, Beaver Builder, Brizy, and the default block editor, Gutenberg.
Blocksy is available for free. The premium version of the theme costs $49 for a single site license.
Blocksy is a clean and flexible theme that can be customized to build any website. With the number of features the theme has, the free version should work just fine.
Looking for a suitable theme to build a personal brand? Authority Pro is a multipurpose theme ideal for individuals, consultants, bloggers, entrepreneurs, or anyone who wants to create a personal brand. Authority Pro comes bundled with Genesis Pro.
Authority Pro is well integrated with WooCommerce, allowing you to sell anything in your store. You can customize the theme in real-time and preview the changes as you make updates. With a one-click theme setup, you can be up and running with your online business quickly.
The entire Genesis Pro bundle costs $360 per year.
Authority Pro is a popular WordPress theme with tools to build robust and fast websites using WordPress. However, considering the cost, you may be better off going with one of the other themes mentioned in our list.
Zeko is an elegantly designed and responsive WordPress theme meant for charity websites. The theme is dedicated to raising awareness that animals should be treated better but could be tweaked for any nonprofit.
Zeko has several customization options, all of which can be carried out directly from the WordPress Customizer. The theme also works with all popular page builders, allowing you to customize and tweak the page according to your requirements.
Zeko costs $64 for a single site license.
Zeko is a clean and responsive WordPress theme for building a charity website. You can launch your website quickly with the easy-to-use theme and the one-click demo import option.
With Elementor, Inspiro has a wide range of Starter Sites and custom widgets that you can easily import to your website. The theme also has an impressive ‘video on hover’ feature. Additionally, a video lightbox feature allows users to watch distraction-free videos.
Inspiro costs $79 per year for a single site license.
If you’d like to showcase your portfolio, photographs, and videos, Inspiro is an excellent choice.
Customify is a responsive and lightweight WordPress theme optimized for SEO, speed, and performance. The theme is responsive and looks pixel-perfect across all devices. Using the built-in WordPress customizer, you can customize the header and footer the way you want.
Customify is a free WordPress theme.
An easy-to-use and lightweight WordPress theme with all the features you need to build a website. The theme offers several layouts and a built-in store to start selling immediately.
Brooklyn is a popular WordPress theme used to build some creative and artistic websites. To make things easier, the theme comes with 50+ professionally designed website templates, 60+ handmade designer modules, and much more. The templates can be easily installed using an easy-to-use Brooklyn Website Installer.
Brooklyn is optimized for speed, ensuring your website loads fast and enhancing the user experience. A visual interface allows you to drag-and-drop website elements and quickly tweak your content pages.
Some additional features include 54 block modules, 203-page templates, content section blocks, a one-click demo installer and built-in slider revolution.
Brooklyn costs $59 for a single site license.
If you want a creative or artistic website to impress website visitors, Brooklyn is a theme you must install. The theme is packed with features to take your website to the next level.
Kalium is a popular WordPress theme featured on ThemeForest. The theme is lightweight and comes loaded with several unique features. They include a built-in revolution slider plugin, advanced custom fields, a WooCommerce product filter, a one-click demo installer, and many more.
Kalium has an impressive library of stunning pre-made website demos, including a range of portfolio styles and types. The WooCommerce-compatible theme lets you build an online shop and start selling immediately.
Kalium costs $59 for a single site license.
Kalium is a popular theme with an impressive range of website demos. Irrespective of the industry, you are sure to find a template for your website.
WoodMart is a multipurpose WordPress theme optimized for creating online stores that provide an ultimate user experience. Tweak the pages and make product pages just the way you want. The theme is compatible with leading page builders like Elementor and WP Bakery.
In addition to the WooCommerce integration, WoodMart comes with over 70 demos for online stores among 370+ templates in the library, is responsive and retina ready, has a visual drag and drop builder, loads fast, and has many other unique features.
WoodMart comes at a one-time cost of $59 for a single site license.
WoodMart is a popular WordPress theme compatible with several third-party WordPress plugins. Launching a website with the WoodMart theme is pretty straightforward.
You probably know that there are thousands of free themes in the WordPress ecosystem. And the list we’ve curated barely scratches the surface.
So, what makes a theme great? What are the must-have features to make it to our list of best and most popular WordPress themes? After carefully studying the above themes, you’ll notice a few common traits.
Here’s a list of must-have features:
Change is the only constant. And theme developers constantly come out with updates that either enhance the theme’s functionality or fix some niggling bugs. A regularly updated theme ensures you’ve got the best version of what the theme offers and there’s no conflict with other plugins and tools.
You’ll miss out on a lot of free and potential traffic if your site doesn’t appear on search engines. And search engine optimization has a significant role in your site showing up. Select a theme that uses the best coding practices. If a theme that has Schema.org markup included, it’s an icing on the cake. Maybe even the cherry!
Compatible with page builders
A WordPress theme has to be compatible with your favorite page builder. Whether that’s the Gutenberg block editor, Elementor, Beaver Builder, WP Bakery, Brizy, or any page builder.
A theme must be easily customizable. Be it the header, footer, content area, page layout, or any element on your website. The theme must be flexible and allow easy customization.
Finally, a theme must offer great support. Ideally an extensive knowledge base and documentation or email and chat support. It’s always reassuring to know that the theme developers have your back when you need it the most.
We feel the top five most popular WordPress themes are Astra, Hello Elementor, Kadence WP, Neve, and Ocean WP.
The WordPress theme you select will be based on your particular website requirements. While some may want to create a personal website and blog, others may want to create an online store, a learning management system, a classified website, or just about any website.
Astra is the most popular non-default free theme for WordPress right now. The theme has over 1.8 million active installations, crossed 7 million downloads, and is the most popular non-default theme in the WordPress ecosystem.
There are hundreds of free WordPress themes, all of which work well. Some may work well for a particular niche, while others are multipurpose themes that suit just about any niche and industry.
While there are some great themes, we feel Astra is the best WordPress theme for 2022. The theme is lightweight and super fast, ensuring your site loads in seconds. The theme has a 5-star rating based on 5,678+ genuine user reviews.
In addition to the several unique features that the theme comes with, Astra has a library of 180+ professionally designed Starter Templates that you can simply install and launch your online presence. All this without writing any code.
The best theme for a blog depends on your specific requirements. For instance, if you are a professional female blogger, you could consider themes such as Feminine Style, among several others. If you’re looking for a multipurpose theme that works best for a blog, you could consider themes such as Astra, Hello Elementor, Kadence, and more.
The WordPress ecosystem has over 9600 free themes and a substantial number of premium themes as well. The theme you eventually decide upon depends on the kind of website you are creating.
While some themes are great for individuals and freelancers, others may work exceptionally well for corporations and businesses. However, narrowing down on THE theme can be overwhelming.
We’ve curated the best and most popular WordPress themes currently available. The themes in this article tick all the boxes as far as the must-have features for a WordPress theme are concerned.
We may sound biased, but considering the number of active installations and downloads, we genuinely feel Astra is one of the best and most popular WordPress themes.
How about you? Do you feel the same? Which is your favorite WordPress theme? We’d sure like to hear from you. Comment below.